Skip to content
Executive advisory team in a modern transformation strategy room
KI-generiert

Transformation / Data / AI

Executive advisory for transformation in the age of AI.

CHARAX helps leadership teams navigate complex transformation initiatives and turn fragmented information into better decisions, stronger products and scalable growth.

We combine senior consulting experience, digital product leadership and hands-on AI development — strengthened by SCAS, our practical AI layer for agents, data workflows and intelligent operations.

Built on successful transformation, product and technology mandates across health, retail, FMCG, robotics, automotive, logistics, engineering and chemicals, CHARAX brings cross-industry experience to the challenges of the AI era.

Executive advisory · AI strategy · Digital products · Data-driven transformation

What we do

Strategy shaped by people who can also lead the delivery.

We partner with business and technology leaders to shape strategy, drive critical decisions, and deliver measurable outcomes across transformation, data, and AI initiatives.

Our role is independent and outcome-led: we bridge business ambition, technology complexity, vendor ecosystems, and executive governance.

Executive leader walking upward toward a bright horizon
KI-generiert

How we work

Independent enough to challenge. Embedded enough to move.

CHARAX operates close to executive decision-making while staying hands-on with teams, vendors, risks, and delivery rhythm.

Shape
Lead
Deliver

Our philosophy

Clear principles for complex work.

CHARAX keeps transformation work grounded in the essentials: understanding what matters, leading with conviction, and making difficult decisions visible early.

01

We listen to you.

We listen to you. philosophy visual KI-generiert

Together with you, we identify the criteria that matter most, so the project approach follows the business reality instead of a generic method.

02

We are passionate.

We are passionate. philosophy visual KI-generiert

We bring disciplined project leadership, transparent controlling, and practical momentum to complex transformation environments.

03

We have courage.

We have courage. philosophy visual KI-generiert

We challenge assumptions, surface risks early, and keep strategic ambition connected to decisions, delivery, and measurable outcomes.

Impact Areas

Where We Create Impact

From executive advisory to delivery control, CHARAX helps leadership teams turn complex digital ambition into practical, measurable outcomes.

01

Advise

Supporting executive teams in shaping transformation agendas, making critical decisions and aligning business and technology priorities.

Executive alignment Strategic decisions Business and technology priorities
02

Transform

Leading business transformation initiatives that modernize operations, unlock efficiencies and create sustainable competitive advantage.

Operating models Process modernization Competitive advantage
03

Build

Designing and delivering AI-enabled products, digital platforms and data-driven capabilities that generate measurable outcomes.

AI-enabled products Digital platforms Data-driven capabilities
04

Deliver

Providing hands-on leadership for complex international programs and business-critical projects, ensuring execution excellence and value realization.

Program leadership Execution excellence Value realization
05

Optimize

Leveraging deep supply chain, logistics and transportation expertise to improve operational performance, visibility and decision intelligence.

Supply chain Logistics and transportation Decision intelligence

AI Product

SCAS — The Enterprise Intelligence Layer

SCAS continuously combines external market intelligence with your enterprise data—turning products, prices, promotions, documents and market changes into trusted intelligence built around your business.

AI is the engine. The product is an intelligence layer designed around your market, data and decisions.

Connected market and enterprise signals flowing into decision intelligence dashboards.

01

Understand the Market

Continuously monitor competitors, products, prices, promotions, assortments, suppliers and relevant market changes.

02

Add Enterprise Context

Connect external intelligence with product data, ERP, contracts, purchasing conditions, sales, inventory and business KPIs.

03

Support Better Decisions

Deliver alerts, comparisons, recommendations, dashboards and executive decision briefs for commercial and leadership teams.

From market signals to knowledge. From knowledge to context. From context to better decisions.

We bring clarity, momentum, and control to business-critical digital projects

Why CHARAX

Independent leadership for high-stakes change.

Trusted by senior executives, steering committees, and transformation leaders to turn strategic ambition into measurable business results, drawing on more than 20 years of leadership experience across complex business and technology transformations.

Executive Advisory

AI Transformation

Digital Products

Business Transformation

Program Leadership

20+ Years Experience

Global Programs

AI Products

Transformation Leadership

References

Proven across transformation, platforms, products, and operations.

The legacy CHARAX references show the same pattern in different environments: senior advisory, independent program leadership, business and technology translation, stakeholder alignment, and practical delivery control.

DHL
Deutsche Post
DB Schenker
Henkel
Mercedes-Benz
Otto
Schwarzkopf
Nightingale Security
Roth
Gretsch-Unitas
BASF
Veeuze

01

SCAS reference visual
SCAS

SCAS

Enterprise Intelligence Platform

CHARAX and text2net collaborated on the design and development of SCAS (Smart Cognitive Analysis System), evolving from intelligent content automation into an Enterprise Intelligence Layer. The platform combines AI agents, intelligent data workflows and enterprise data integration to continuously understand competitor, market and business information, transforming fragmented data into trusted, decision-ready intelligence.

Enterprise Intelligence AI Agents Data Products Knowledge Extraction
  • AI-powered extraction and structuring of market, product and business information
  • Enterprise intelligence layer connecting external market data with internal business data
  • Specialized AI agents for competitor, product, pricing and market intelligence
  • Automated knowledge extraction from websites, documents, images, PDFs and enterprise systems
  • Intelligent data workflows, contextual analysis and management-ready decision support
  • Roadmap toward a comprehensive Enterprise Intelligence Platform for commercial and strategic decision-making
More on SCAS

Henkel Adhesives

B2B eCommerce acceleration

Program management and interim project leadership for the strategy, conception, development, and implementation of the Henkel Adhesives B2B eShop.

eCom Program leadership Agile delivery
  • Led program management and interim project leadership for Henkel Adhesives' global B2B eCommerce transformation
  • Directed strategy, product conception, agile delivery and implementation of the enterprise B2B eShop platform
  • Established a customer-centric, agile delivery model supporting Henkel's corporate digitalization strategy
  • Built and led a cross-functional, fully empowered product team operating in a start-up environment
  • Reported directly to executive leadership, accelerating business value through Scrum and iterative product delivery

DHL

International website relaunch

International project management for the relaunch of the new dhl.com websites, connecting business units, agencies, platform teams, and content stakeholders.

Global rollout Release planning CMS enablement
  • Managed business requirements and continuous product improvements for a global platform covering 100+ country websites
  • Release scope planning and release testing planning
  • Global rollout planning and preparation
  • Author training for the new CMS interface including documentation and organization

04

DB Schenker reference visual
DB Schenker

DB Schenker

Digital Transformation & Product Leadership

Led the regional transformation and product management scope for DB Schenker's STAR technology ecosystem across Spain and Portugal.

Business Transformation Product Leadership TMS Data & Analytics Executive Advisory
  • Spain & Portugal | 21 branches | Transport Management Systems
  • Defined and executed the transformation roadmap across the regional STAR technology ecosystem
  • Aligned business and technology stakeholders across countries, functions, and branch operations
  • Integrated data-driven decision-making capabilities into technology-enabled operational transformation
  • Drove measurable modernization across transport management, analytics, and executive decision support

DHL

European Platform Rollout & Systems Integration

Led multiple strategic European transformation programs for DHL, including the rollout of flagship transport management software, cross-border backend integration and enterprise technology standardization across multiple countries.

European Rollout Systems Integration Program Leadership
  • Developed the rollout strategy, governance model and implementation blueprint for DHL's flagship Easy Ship Transport Management System across 24 European countries
  • Established and scaled international delivery teams, coordinating business, IT and implementation activities throughout the rollout
  • Led the European IT integration program connecting Danzas and DHL backend systems across Northern and Eastern Europe
  • Managed cross-functional project managers and development teams, delivering complex integration programs using PRINCE2 methodology
  • Ensured alignment between business objectives, technical implementation and executive stakeholders, reporting directly to Vice President level
  • Developed the business case, selected technology and led pilot programs for a Europe-wide Remote Desktop Control platform
  • Secured executive investment and initiated standardized rollout across multiple European countries
  • Delivered scalable rollout frameworks, implementation methodologies and governance models enabling predictable deployment across international markets

Henkel

Global Digital Marketing Transformation

Led global program management for Henkel's international digital marketing transformation, driving strategy, platform rollout, organizational change and brand enablement across a complex multi-brand, multi-country environment.

Global Program Digital Transformation Brand Enablement
  • Led digital strategy and transformation delivery across 10+ global brands
  • Directed international platform rollout across more than 60 countries
  • Established and scaled a global digital marketing operating model
  • Led country implementation, stakeholder alignment and organizational change
  • Designed and delivered global onboarding and enablement programs supporting adoption across all regions/ countries and business units.
  • Coordinated cross-functional teams to align business, marketing and technology throughout the transformation

Mercedes-Benz

Enterprise Portal Infrastructure & Operations

Supported the infrastructure, platform operations and service management of business-critical enterprise portals for Mercedes-Benz, ensuring reliable, secure and scalable digital services for employees, dealers and customers.

Enterprise Platforms IT Operations Service Management
  • Managed infrastructure and platform operations for enterprise portal environments
  • Coordinated application servers, databases, firewalls and deployment processes
  • Supported strategic platforms including the Employee Portal, XENTRY Portal and Mercedes me
  • Ensured stable operations across an enterprise landscape of 150+ servers and 750+ DB2 databases
  • Applied ITIL service management for incident, change and problem management
  • Supported continuous integration and deployment using Jenkins, SVN and the MESP framework

08

DB Schenker reference visual
DB Schenker

DB Schenker

Digital Customer Touchpoint Strategy

Led a strategic initiative to assess, benchmark and optimize digital customer touchpoints, shaping the future eCommerce experience and strengthening the customer value proposition across digital channels.

Digital Strategy eCommerce Customer Experience
  • Future eCommerce Channel Strategy
  • Led digital customer touchpoint analysis for future eCommerce channels
  • Directed a cross-functional consulting team across strategy, UX, data and product topics
  • Benchmarked customer experience, digital interfaces and service tools against key competitors
  • Built a structured fact base using customer, usage and performance data
  • Evaluated logistics and transactional tools across UX, product standardization, data architecture and scalability
  • Developed short-, mid- and long-term recommendations for a coherent product-led eCommerce ecosystem
  • Defined prioritization criteria, governance logic and performance metrics for future digital initiatives
  • Maintained executive stakeholder alignment and reported directly to the Senior Vice President

Nightingale Security

IoT Venture, Drone Platform & Mission-Control Software Steering

Strategic and operational steering for a security technology startup, covering business planning, fundraising, legal coordination, hardware and software development, platform architecture, and go-to-market execution.

IoT startup advisory Fundraising Platform architecture Drone mission-control software
  • Business plan development and strategy management
  • Coordination of legal processes for investments, patents, shareholder agreements, and stock plans
  • Preparation, execution, and follow-up of fundraising meetings
  • Steering of IoT platform, remote-control application, drone technology, and hardware production
  • Leadership and coordination of the backend development team for drone mission-control software
  • Definition and steering of backend architecture, technical requirements, and technology stack
  • Frontend integration coordination, testing, optimization, and functional refinement
  • Marketing coordination across website, social media, investor presentations, brochures, and trade fairs

Otto

Multi-Provider eCommerce Program Delivery

Managed business-critical eCommerce projects across multiple business units and technology partners, ensuring coordinated delivery from project initiation through go-live and operational stabilization.

eCommerce Program Delivery Go-live Management
  • Led cross-functional project delivery across business and multiple service providers
  • Managed project execution from planning and solution design through technical implementation
  • Coordinated go-live planning, deployment and post-launch stabilization
  • Aligned business, IT and external delivery partners throughout the project lifecycle
  • Improved project management methodologies, governance and delivery processes
  • Supported continuous optimization of project management tools and collaboration workflows

11

DB Schenker reference visual
DB Schenker

DB Schenker

eBusiness Strategy & Global Platform Realization

Led the strategy, business case and multi-year realization of DB Schenker's next-generation customer-facing eBusiness platform, transforming fragmented digital touchpoints into a scalable product ecosystem with 18 core services across booking, tracking, pricing and related logistics capabilities.

Digital Strategy Product Ecosystem Global Realization
  • Led eBusiness strategy development for the full relaunch of DB Schenker's customer-facing IT systems
  • Directed internal, customer, competitor and industry analysis to identify digital opportunities and define strategic priorities
  • Built the business case, secured Board-level investment and reported directly to VP and Board stakeholders
  • Defined product vision, roadmap, governance model and implementation plan for a multi-year transformation
  • Designed 18 core eServices as a modular, reusable and data-enabled product ecosystem
  • Standardized core capabilities, service logic and data models to enable scalability across regions and business units
  • Introduced product ownership, lifecycle governance and prioritization frameworks
  • Established and scaled cross-functional delivery teams and a structured software factory model
  • Coordinated multiple project managers, third-party partners and onsite, nearshore and offshore delivery teams
  • Led end-to-end execution from strategy through agile development, rollout and value realization
  • Enabled faster time-to-market, improved delivery consistency and predictable cost structures across global eBusiness services

12

Deutsche Post reference visual
Deutsche Post

Deutsche Post

Core Internet Platform Leadership

Led technical project delivery for Deutsche Post AG's core internet platform, covering conception, development and implementation of a business-critical corporate web presence.

Technical Project Lead Web Platform Agency Steering
  • Led technical project management for Deutsche Post AG's central internet portal platform
  • Managed business initiatives in close cooperation with internal business units
  • Coordinated multiple service providers, agencies and technical delivery partners
  • Steered conception, development, implementation and platform delivery activities
  • Ensured alignment between business requirements, technical implementation and external delivery teams

Schwarzkopf

Global Digital Marketing Operating Model

Led global digital marketing program management for Schwarzkopf, covering strategy development, operating-model design, rollout enablement and agency coordination across international markets.

Global Program Operating Model Agency Steering
  • Digital strategy development across 20+ brands
  • International rollout across 60+ countries
  • Setup, training and establishment of a new digital marketing organization
  • Translation of business goals into IT requirements and delivery priorities
  • Coordination of internal teams and external design, content and technology agencies
  • Rollout guides for web, mobile, social media and tracking implementation
  • Issue management, process optimization and continuous improvement across the rollout

14

Your Project reference visual
Your Project

Your Project

Transformation & Intelligence Blueprint

A structured model for how CHARAX enters complex transformation mandates: clarifying objectives, identifying critical success factors, aligning stakeholder groups, analyzing business processes and translating strategy into executable requirements, data workflows and delivery roadmaps.

Advisory Requirements Intelligence Design
  • Critical success-factor definition across business, technology and stakeholder groups
  • Business-process analysis and translation into executable requirements
  • Data, workflow and decision-context mapping to identify intelligence opportunities
  • Technology, tool and service-provider selection aligned with business outcomes
  • Transition design for integrated systems, scalable operations and measurable value delivery
  • Blueprint development for AI-enabled workflows, data foundations and enterprise intelligence capabilities

Team

Senior leadership, specialist delivery, one team.

CHARAX combines executive advisory with hands-on project leadership. The team brings together senior consultants, project managers, technology specialists, content, operations, and administration across Germany, Belgium, Spain, and Croatia.

Arnd Schoeter

Arnd Schoeter

CEO/COO

Cyril Damm

Cyril Damm

CEO/CTO

Frank Gaugel

Frank Gaugel

Principal Consultant, Partner

Maren Schwarzer

Maren Schwarzer

Senior Project Manager

Priya Alluri

Priya Alluri

Senior IT Consultant

Artur Harsch

Artur Harsch

Senior Consultant & Project Manager

Ivan Matak

Ivan Matak

Senior Developer

Frane Rogić

Frane Rogić

Senior Developer

Tomislav Perić

Tomislav Perić

System Administrator/Ops

Ivan Žurić

Ivan Žurić

System Administrator/DevOps

Dominik Šegić

Dominik Šegić

Developer

Tvrtko Kaurinović

Tvrtko Kaurinović

Developer

Pamela Damm

Pamela Damm

Administration Manager

Dario Oštrić

Dario Oštrić

Content Manager

Lucija Karakašić

Lucija Karakašić

Office Manager

CHARAX project leadership career

Career

Wanted: top performance and no holding back.

CHARAX is looking for passionate, high-energy project leaders with entrepreneurial drive and the confidence to create focus across teams.

Open Profile

Senior Project Manager

Are you a seasoned Senior Project Manager with an entrepreneurial spirit who can roll up their sleeves, bring structure to complexity, and make collaboration work across business and technology teams?

About us

  • Challenging and diverse international projects
  • Support for professional and personal growth
  • Training, certification, and individual career development
  • A strong collaborative team with short communication channels

Key qualifications

  • Degree in economics, IT, design, or a related field
  • Experience in project management, e-business, or internet projects
  • Exceptional communication and interpersonal skills
  • Solution-oriented, analytical thinking and structured action
  • Excellent English communication skills

We are looking forward to receiving your application.

Contact: Maren Schwarzer

Apply now

CHARAX company

text2net

Content / CMS / Automation

text2net supports companies throughout the entire content and CMS lifecycle, from consulting and content operations to data management, reporting, project management, and training, all the way to automation and smart assistance.

As a subsidiary of CHARAX, text2net extends CHARAX transformation and data expertise into clean content, efficient processes, and digital results that work.

Visit text2net
CHARAX consultants collaborating

Contact

Bring us in when transformation needs clarity, momentum, and control.

You can find the right contact person through CHARAX locations across Germany, Belgium, Spain, and Croatia.

contact@charax.de

Locations

Local presence, international reach.

Stuttgart / Brussels / Bonn / Erfurt / Barcelona / Zadar

Stuttgart

Lehrenweg 12

71254 Ditzingen

Germany

Brussels

Speelbroek 7

1850 Brussels

Belgium

Bonn

Kaiserstraße 16

53113 Bonn

Germany

Erfurt

Allerheiligenstr. 16

99084 Erfurt

Germany

Barcelona

Avinguda d'Icària 150

08005 Barcelona

Spain

Zadar

Ivana Mažuranića 4

23000 Zadar

Croatia